We help startups nail their strategic positioning, identify differentiated messaging, and design branding that stands out.
We position your company and products to win more business and get your entire team aligned around your strategy.
We create a messaging framework for your company, products, and features that serves as the backbone for all your marketing and sales collateral.
We design brand experiences that stand out from the competition and show your unique brand across all customer touch points.
If you can’t tell potential customers why they should care about your company or product, you will have a hard time becoming the rocket ship you have been pitching to everyone. What you need is a compelling story that resonates with your audience.
Read moreI have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.
Read moreAccording to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.
Read more