The Foundational Elements for Accelerated Growth.

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Positioning for startups

Positioning for startups icon
A clear, focused go-to-market strategy that everyone, new and tenured, can follow and buy into. It’s how you get your entire company to run in the same direction, singing the same tune.

Messaging that works

Messaging for startups icon
Core messages and highlights that can be applied throughout all of your go-to-market activities. Having a messaging framework is a game-changer and efficient boost like nothing you've seen before. No more, reinventing the wheel every time you have a sales or marketing collateral need. It's all there.

Branding people notice

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Virtually every asset and guideline you can think of for your marketing and sales collateral. We are pragmatic and keep what works and level up those design elements that have potential to help you stand out in the market place and demonstrate what you stand for, visually.
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Blog

Featured blog posts

Nobody cares about your startup

If you can’t tell potential customers why they should care about your company or product, you will have a hard time becoming the rocket ship you have been pitching to everyone. What you need is a compelling story that resonates with your audience.

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3 min. read
10 startup pitfalls you should try to avoid

I have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.

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5 min. read
How to beat the odds as a startup 

According to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.

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8 min. read