AndersMaul.com is the Product Marketing Studio for startups looking to cut through the noise and accelerate growth.
Founded on the insight that getting beyond the initial proof of concept stage to selling to a wider market, you need to have three foundational elements in place to increase your chances of success:
1. Clear positioning in the market that the entire company is aligned behind.
2. Clear messaging that resonates with the intended audience and creates urgency.
3. Branding and visuals that stand out and make you look bigger than you are.
AndersMaul.com was founded in 2023 after spending more than a decade at fast-growing startups and startup accelerators, including: Techstars, Forward, Textio, Vendia, and Hiya, and seeing all startups struggling with many of the same product marketing challenges.
We are proudly not an agency, we don't sell hours, we sell impact. That's also why we take a modern approach to our project teams. We assemble the best core team of experts for every project, combining our in-house team with a deep bench of talented marketers, creators, and designers we know do great work.
We know what it takes marketing-wise at every stage from 5 to 150 employees, and how you go from zero revenue to closing six and seven-figure deals with the likes of Ericsson, Samsung, Johnson and Johnson, AT&T, British Telecom, and the U.S. Department of Defense.
AndersMaul.com is how startups accelerate growth and reach escape velocity.
If you can’t tell potential customers why they should care about your company or product, you will have a hard time becoming the rocket ship you have been pitching to everyone. What you need is a compelling story that resonates with your audience.
Read moreI have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.
Read moreAccording to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.
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