If there's a lot of noise in the marketplace where your company operates (e.g the AI space at the moment), it's important you establish a clear signal your target customers can tune into.
Noisy marketplaces are confusing to buyers because everyone is virtually yelling at them with hyperbolic statements.
Be the friendly, easy-to-understand voice of reason who shows them a way through the chaos.
Clear, crisp, and compelling messaging cuts through the noise, guides target customers, and makes it super clear why they should care about your company and why now.
How to beat the odds as a startup According to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.
10 startup pitfalls you should try to avoidI have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.
It all starts with the customerA lot of startups start with the product and end up focusing too much on the cool technology that is underlying the product or service. It’s the build-it-and-they-will-come mentality, and it rarely works. The only way to know if you are telling the right story is by knowing your target customers deeply.
