Pitch-perfect

Positioning Story

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DESCRIPTION
Proprietary positioning process with  facilitated workshops in person or virtually with participation from the leadership team and relevant partners.
Length
4-8 weeks, depending on schedules and time commitment per week.
Outcome
By the end of the project, you will have a compelling positioning story that resonates with your audience and differentiates you from the competition. 
‍Description
Fully facilitated workshop in person or virtually using a proprietary and proven positioning framework and process tailored specifically to early stage startups. By the end of the project, you will have a compelling positioning story that resonates with your audience and differentiates you from the competition.

Timeline
‍A thorough positioning exercise takes 4-8 weeks depending on availability of the executive team. Below is a typical timeline.

Week 1-2 : Kick-off, logistics, and workshop preparation.
‍Week 2-4: Workshops
‍Week 5-8: Creation, iteration, and review of positioning
‍
Deliverables
1. Review of current state through interviews with team
2. Guidance on logistics and internal communication
3. Survey and homework templates
4. Facilitated workshops using proprietary framework and process
5. Creation of positioning story
6. Suggestions for company descriptions using updated positioning
7. Final document containing positioning story and supporting elements

Pricing
‍Pricing is project-based and depends on final scope. Discounts are available for minority-owned and women-owned businesses; by purchasing multiple services; and by referring new clients. 

Tip: Add the Sales Enablement service and turn your new positioning into compelling collateral like pitch decks, one-pagers, and videos.

Case Studies

Market Validation

Horizontal image split in two, black on the left with arrow pointing to the white square on the right. On the black square it says: From broad targeting: Federal, state, county, and city governments, foundations, and nonprofits. Right side: To focusing on epidemiologists at county health departments in mid-sized and large counties. See how LiveStories accelerated growth with market validation.
‍Learn more

Positioning Story

This image compares Hiya.com's website before and after a positioning revamp. On the left it shows unclear and vague positioning, and on the right is shows a problem and solution positioning that is easy to understand. Learn how Hiya added 120M user through updated positioning. Learn more

Sales Enablement

Horizontal image split into two. Black background on the left, white background on the right. Left side says "From death by slides: Too many technical details, information overload, no strategy and no story. (Arrow points right). Right side says: To engaging stories: Crisp concise presentations, clear differentiation, strategic storytelling. See examples of what effective sales collateral looks like.
Learn more

Companies that have already leveled up

2020INC logoOE logoAriseHealth logoAriseHealth logoAriseHealth logoAriseHealth logoAriseHealth logoAriseHealth logoThe Paak logoThe Paak logo
What's your Persuasion Strategy?
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